Introducing MRI-Simmons Catalyst
MRI-Simmons recently launched a new search platform, MRI-Simmons Catalyst. Like its predecessor MRI-Simmons Insights, Catalyst provides access to consumer demographic, psychographic, brand preference, and media data from the MRI-Simmons national consumer surveys. The Catalyst platform update offers a streamlined search process and new analytics and data visualizations.
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If you're a fan of the MRI-Simmons Insights database we have some great news for you! The library has recently renewed our subscription to MRI-Simmons Insights and added a new module to the platform—Simmons Connect Plus—that will provide detailed insights into the digital behaviors of consumers.
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The library is very pleased to announce the addition of MRI-Simmons Insights to our collection of marketing and consumer research databases. MRI-Simmons Insights is replacing Mediamark University Reporter, which will be deactivated at the end of June.
What is MRI-Simmons Insights?
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