Introducing MRI-Simmons Catalyst
MRI-Simmons recently launched a new search platform, MRI-Simmons Catalyst. Like its predecessor MRI-Simmons Insights, Catalyst provides access to consumer demographic, psychographic, brand preference, and media data from the MRI-Simmons national consumer surveys. The Catalyst platform update offers a streamlined search process and new analytics and data visualizations.
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If you're a fan of the MRI-Simmons Insights database we have some great news for you! The library has recently renewed our subscription to MRI-Simmons Insights and added a new module to the platform—Simmons Connect Plus—that will provide detailed insights into the digital behaviors of consumers.
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The library is very pleased to announce the addition of MRI-Simmons Insights to our collection of marketing and consumer research databases. MRI-Simmons Insights is replacing Mediamark University Reporter, which will be deactivated at the end of June.
What is MRI-Simmons Insights?
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Many of the library's business research databases are publishing special analysis of the impact of the global COVID-19 pandemic on consumers, markets, and industries. Below is a roundup of key resources providing unique and timely content to keep you up-to-date and well informed.
Search tip: Look for a special COVID-19 link, button, icon or banner on the landing page of each database to be directed to their collection of COVID-19 insights, analysis and statistics. Then, conduct keyword searches in the databases to search for additional information.
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