University News

Bentley University professor Pierre Berthon's current research received the Best Paper Award on the Marketing Strategy Track of the 2010 Australia and New Zealand Marketing Academy Conference (ANZMAC).  Berthon co-wrote the paper "Creative Consumers: Awareness, Attitude & Action - Instrument & Preliminary Results" with Colin Campbell (Simon Frazer University), Leyland Pitt (Simon Frazer University) and Ian McCarthy (Simon Frazer University).  The award was presented at the annual conference held at the University of Canterbury in New Zealand from November 30 to December 2,

Bentley University Associate Professor of Economics Dhaval Dave was appointed Gibbons Research Professor of Economics. During the three year professorship, Dave will pursue research projects that investigate the intersection of economic and financial factors, individuals' risk-taking through various modes, and outcomes or behaviors related to health and human capital.

Bentley University won the national title at the seventh annual College Fed Challenge held at the Federal Reserve Board in Washington, D.C. on November 30, 2010. Bentley placed first among teams from Lafayette College, Northwestern University, Rutgers University at Newark, and Virginia Commonwealth University. The finals were held in the Boardroom at the Board of Governors as the capstone to district competitions.

The Bentley Police Department has joined forces with the Waltham Police Department for the 9th annual holiday toy drive for local area families in need. The program runs through December 20.

Donations of new, unwrapped, non-violent gifts for a boy or girl between the ages of one and 16 may be dropped off at the Bentley University Police Station lobby. Gift cards and cash donations will be accepted and converted to gift cards for distribution to the families.

The Women's Leadership Institute at Bentley University, with the support of Tufts Health Plan, presents the second annual Tufts Health Plan speaker series. The program features prominent female business leaders addressing relevant issues that affect women and business today.  Christina Lampe- Önnerud, founder and CEO of Boston-Power, will be the keynote speaker on Wednesday, December 1 from 3:30 p.m. - 5:00p.m. in the Executive Dining Room in the La Cava Center at Bentley University.  A question and answer session will follow the presentation.

Bentley University Professor of English Edward Zlotkowski received the Distinguished Contribution Award at the International Association for Research on Service-learning and Community Engagement (IARSLCE) Conference October 28 to 30 in Indianapolis. The award recognizes the significant role that Zlotkowski has played during the past two decades to advance service-learning and civic engagement, both in the United States and abroad.

The Girl Scouts of Eastern Massachusetts honored Bentley University President Gloria Cordes Larson as one of six remarkable role models at the 19th Annual Girl Scouts of Eastern Mass. Leading Women Awards Breakfast held at the Seaport Hotel in Boston on November 9, 2010.  The honorees were chosen because they exemplify the Girl Scout mission to build women of courage, confidence and character and their desire to make the world a better place.

Bentley University received a US$50,000 grant from KPMG, the global network of professional services firms, to explore the ability of a fraud knowledge management tool to enhance the work of public company auditors. Principal investigators include Bentley Professor of Accountancy Jay Thibodeau, Bentley PhD student Denise Hanes, and James Bierstaker of Villanova University.

Bentley Executive Education hosted a group of 16 managers and executives from Stellenbosch University in South Africa for a one-week executive education study trip focusing on socially responsible business management practice in September 2010. The program included lectures by professors Tony Buono, Joel Deichmann, Raj Sisodia and Chip Wiggins, with visits to three local companies with a history of socially conscious management practice -- Jordan's Furniture, Trillium Investments, and National Grid.

Bentley University Professor Pierre Berthon won a 2010 Best Paper Award from Business Horizons for the paper entitled "Event Sponsorship and Ambush Marketing: Lessons from the Beijing Olympics,"  published in the May-June 2010 issue. The article outlines the "Li Ning Affair" - how major Olympic sponsor Adidas was ambushed by a lesser-known Chinese competitor, Li Ning, whose namesake founder lit the Olympic flame at the 2008 Beijing Olympiad.