Who Wrote This and Why Should I Care? Evaluating and Understanding Information in a Business Context

In the classroom and in the business world alike, the ability to evaluate information for context, credibility, and accuracy is valuable for success, whether that means getting a good grade on a research paper or making a pivotal financial decision that will affect your company’s future. In order to successfully analyze information sources, users must know what to look for, and how to look at it. What goes into the writing of a news article, a business report, or a press release, and how do these documents differ from one another? How do reporters, analysts, and other writers evaluate the sources they use to prepare a piece of information that you will use? How do businesses evaluate and use information, and what are the costs and benefits to businesses of accurate information evaluation? A panel of experts from journalism, education, and business will convene at Bentley University on Wednesday, October 26, to discuss these questions and many others related to the production, evaluation, and use of information sources. Sponsored by the Bentley Library, the panel will take on a topic that is always timely but is of particular concern as electronic resources become increasingly ubiquitous. Please join us in LaCava 305AB at 6:00 pm for light refreshments, with the discussion getting underway at 6:30 pm.

“Who Wrote This and Why Should I Care? Evaluating and Understanding Information in a Business Context”

Organized and Sponsored by the Bentley Library

Panelists

Dan Kennedy, Assistant Professor, School of Journalism, Northeastern University

Elizabeth LeDoux, Senior Lecturer and Director of the Media and Culture Program at Bentley University

Cynthia Robinson, Research Director, Bain Capital

Moderator

Chris Beneke, Associate Professor in History and Director of the Valente Center for Arts and Sciences at Bentley University